Michelle DaSilva · VP User Experience Design

Designing for Scale.
Leading with Purpose.

I turn enterprise complexity into intuitive, high-impact products — leading UX strategy across Finance, Healthcare, and Consumer Goods for organizations serving millions.

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8.7M+
Users Impacted
$15B
Pharma Segment Led
40%
Lift in Patient Engagement
Michelle DaSilva

About Me

Strategic Design Executive

UX Strategy & Digital Transformation · Finance · Healthcare · Consumer Goods

With over 20 years of experience, I lead the digital transformation of complex, large-scale ecosystems for global enterprises — translating high-level commercial objectives into intuitive digital products that serve millions of users while driving measurable bottom-line impact.

I thrive at the intersection of design, technology, and business strategy — building and mentoring high-performing teams, aligning Design, Engineering, Risk, and Product around a unified vision, and using design thinking to solve the enterprise problems where the stakes are highest. I don't just ship products. I raise the design bar across organizations.

20+
Years Leading UX
3
Industries Served
4
Enterprise Organizations
  • Financial Services Driving scalable authentication and entitlement solutions for 8.7M customers — enhancing security while reducing fraud risk through GenAI-driven UX concepts.
  • Healthcare & Pharma Defining UX strategy for a $15B segment and launching patient-centric design systems that measurably improved medication adherence and co-pay enrollment.
  • Consumer Goods Orchestrating e-commerce transformations and automated replenishment ecosystems that converted one-time buyers into recurring revenue subscribers.

Portfolio

Selected Work

A selection of enterprise UX projects spanning AI product design, healthcare systems, and digital transformation.

UX Research Service Design Co-Creation Fintech

Access & Security Manager

Led the end-to-end UX discovery and design vision for a permissions platform serving 8.7 million business banking customers.

8.7M Customers Impacted
View Case Study →
AI/ML UX Strategy Fintech Vision Design

SecureAccess

An AI-powered user permission management system designed to eliminate the cognitive burden of access control for small business owners.

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UX Research Healthcare Patient Experience Accessibility

Patient Support Services (PSS)

Redesigned the digital experience for Novartis's patient support programs, improving engagement for patients navigating complex pharmaceutical access.

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Design Systems Healthcare Scale Figma

USPharma Design System

Built and scaled a cross-functional design system for Novartis's US pharmaceutical portfolio, enabling consistent, accessible product experiences at enterprise scale.

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Background

Experience & Expertise

Career

  1. Jan 2023 – Present

    JPMorgan Chase & Co.

    VP, User Experience Design Lead

    Leading UX strategy for the ASM entitlement platform serving 8.7M Business, Commercial, and Private Banking customers.

  2. Mar 2019 – Dec 2022

    Novartis

    Associate Director, UX Design Lead

    Defined UX strategy for the $15B USPharma segment, launching a patient-centric design system that improved medication adherence and co-pay enrollment.

  3. Aug 2013 – Mar 2019

    Brother International

    UI/UX Design Manager; Sr. UI/UX Designer

    Orchestrated the digital transformation of brother-usa.com and launched the PrinterProPlus auto-fulfillment ecosystem.

  4. Sept 2003 – Aug 2013

    Hertz Corporation

    UX/Graphic Design Manager; Sr. Graphic Designer

    Directed UI/UX strategy and visual execution across a $9B global car rental portfolio.

Skills & Tools

Design

  • Figma
  • Miro
  • Sketch
  • InVision
  • Adobe Creative Suite

Research

  • User Interviews
  • Usability Testing
  • Affinity Mapping
  • Data-Driven UX
  • Heuristic Evaluation

Strategy & Leadership

  • UX Strategy & Governance
  • Design Systems
  • Digital Transformation
  • Cross-Functional Leadership
  • AI Product Design

Collaboration

  • Notion
  • Jira
  • Confluence
  • Agile / Scrum
  • Design Thinking

Education

  • B.A., Graphic Design
    Rutgers University, Newark
    2001
  • Mini-Masters in UX Design (UXD)
    Rutgers University, New Brunswick
    2014
  • Mini-MBA™ in Customer-Centric Management
    Rutgers Business School
    2017

Certifications

  • UI/UX Design for AI Products
    Stanford Online
    2025
  • AI for UX Design
    Designlab
    2025

Awards & Recognition

  • Board of Directors Excellence Award ×2
    Brother International
  • CTS US High Five Award
    Novartis

Resume

Download My CV

A detailed look at my 20+ year career across enterprise UX, product design leadership, and digital transformation — including roles at JPMorgan Chase, Novartis, and Hertz.

Download Resume (PDF)

Let's Connect

Get In Touch

Whether you're looking for a design leader, a collaborator, or just want to talk UX — I'd love to hear from you.