Michelle DaSilva
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Michelle DaSilva · VP User Experience Design

Designing for Scale.
Leading with Purpose.

20+ years of UX design leadership across banking, pharma, and consumer platforms — turning complex enterprise problems into experiences people can actually trust.

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8.7M+
Users Impacted
$15B
Pharma Segment Led
40%
Lift in Patient Engagement
Michelle DaSilva

About Me

Strategic Design
Executive

UX Strategy & Digital Transformation · Finance · Healthcare · Consumer Goods

I lead the digital transformation of complex, large-scale ecosystems for global enterprises — translating high-level commercial objectives into intuitive digital products that serve millions of users while driving measurable bottom-line impact.

I thrive at the intersection of design, technology, and business strategy — building and mentoring high-performing teams, aligning Design, Engineering, Risk, and Product around a unified vision, and using design thinking to solve the enterprise problems where the stakes are highest.

20+
Years Leading UX
3
Industries Served
4
Enterprise Orgs
Financial Services Driving scalable authentication and entitlement solutions for 8.7M customers — enhancing security while reducing fraud risk through GenAI-driven UX concepts.
Healthcare & Pharma Defining UX strategy for a $15B segment and launching patient-centric design systems that measurably improved medication adherence and co-pay enrollment.
Consumer Goods Orchestrating e-commerce transformations and automated replenishment ecosystems that converted one-time buyers into recurring revenue subscribers.

Portfolio

Selected Work

A selection of enterprise UX projects spanning AI product design, healthcare systems, and digital transformation.

001 · Fintech

Access & Security Manager

Led the end-to-end UX discovery and design vision for a permissions platform serving 8.7 million business banking customers.

UX Research Service Design Co-Creation
Read the case study →
002 · Fintech · AI

SecureAccess

An AI-powered user permission management system designed to eliminate the cognitive burden of access control for small business owners.

AI/ML UX Strategy Vision Design
Read the case study →
003 · Pharma

Patient Support Services

Redesigned the digital experience for Novartis's patient support programs, improving engagement for patients navigating complex pharmaceutical access.

Healthcare Patient Experience Accessibility
Read the case study →
004 · Pharma · Design Systems

USPharma Design System

Built and scaled a cross-functional design system for Novartis's US pharmaceutical portfolio, enabling consistent, accessible product experiences at enterprise scale.

Design Systems Scale Figma
Read the case study →
Design philosophy
"Enterprise design tends to optimize for the institution. I've always found the work gets better when you start with the person on the other side of it."
Michelle DaSilva VP UX Design · JPMorgan Chase

Background

Experience & Expertise

Career

  1. Jan 2023 – Present

    JPMorgan Chase & Co.

    VP, User Experience Design Lead

    Leading UX strategy for the ASM entitlement platform serving 8.7M Business, Commercial, and Private Banking customers.

  2. Mar 2019 – Dec 2022

    Novartis

    Associate Director, UX Design Lead

    Defined UX strategy for the $15B USPharma segment, launching a patient-centric design system that improved medication adherence and co-pay enrollment.

  3. Aug 2013 – Mar 2019

    Brother International

    UI/UX Design Manager; Sr. UI/UX Designer

    Orchestrated the digital transformation of brother-usa.com and launched the PrinterProPlus auto-fulfillment ecosystem.

  4. Sept 2003 – Aug 2013

    Hertz Corporation

    UX/Graphic Design Manager; Sr. Graphic Designer

    Directed UI/UX strategy and visual execution across a $9B global car rental portfolio.

Skills & Tools

Tools & Technology
  • Figma Suite — Figma, FigJam, AI / Make
  • AI Tools — ChatGPT, Gemini, Perplexity, CoPilot, MidJourney
  • Dev Tools — Claude Code, Cursor / VS Code, Google Stitch
  • Adobe Creative Suite
  • Collaboration & PM — Microsoft Teams, Jira, Confluence
Methods & Expertise
  • UX Strategy & Governance
  • Design Systems
  • AI Product Design
  • User Research — Interviews, Usability Testing, Heuristic Evaluation
  • Service Design & Design Thinking
  • Cross-Functional Leadership
  • Digital Transformation & Agile / Scrum

Education

  • B.A., Graphic Design
    Rutgers University, Newark
    2001
  • Mini-Masters in UX Design (UXD)
    Rutgers University, New Brunswick
    2014
  • Mini-MBA™ in Customer-Centric Management
    Rutgers Business School
    2017

Certifications

  • UI/UX Design for AI Products
    Stanford Online
    2025
  • AI for UX Design
    Designlab
    2025

Awards & Recognition

  • Board of Directors Excellence Award ×2
    Brother International
  • CTS US High Five Award
    Novartis

Resume

Download My CV

Twenty years across enterprise UX, product design leadership, and digital transformation — JPMorgan Chase, Novartis, Hertz, and more.

Download Resume (PDF)

Let's Connect

Get In Touch

Whether you're looking for a design leader, a collaborator, or just want to talk UX — I'd love to hear from you.

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